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Posted inEconomy

Emails show state grappling with ‘Come Home Montana’ blowback

Internal emails indicate that staff at the Montana Department of Commerce have monitored a notable volume of public frustration with aspects of Gov. Greg Gianforte’s Come Home Montana marketing campaign over the last year, in some cases expressing sympathy with concerns about the minimal diversity represented in the campaign’s imagery and the effort’s perceived insensitivity to Montana’s burgeoning affordability crisis.