For more than 70 years, Smokey the Bear has had the same message for us: Only you can prevent forest fires. Here’s advice on how you can avoid sparking Montana’s next big blaze. The U.S. Forest Service’s Cooperative Forest Fire Prevention Program, also known as the Smokey Bear Program, was created to bring awareness to the need to prevent human caused wildfires. Montana Free Press talked with experts about the most common things humans do that start wildfires and what people can do to uphold Smokey’s message.